Persuading the Nonconscious

Charlie Pinder, Jo Vermeulen, Robert Hendley, and Russell Beale.
Presented by
Charlie Pinder

In Proceedings of the Workshop on Understanding Persuasion 2015, in conjuction with British HCI 15, Lincoln, UK, July 13, 2015. 3 pages.


Most behaviour change interventions using technology (BCITs) try to persuade users to consciously choose to change their behaviour. Based on modern habit and Dual Process Theories (DPTs), we propose an alternative avenue of research in understanding how to use technology to directly target the nonconscious to achieve behaviour change.