Subliminal Priming of Nonconscious Goals on Smartphones

Authors
Charlie Pinder, Jo Vermeulen, Robert Hendley, and Russell Beale.
Presented by
Charlie Pinder

In MobileHCI '15 Adjunct Proceedings — Posters, Copenhagen, Denmark, August 24–27, pp.825–830.

Abstract

We present a theoretical justification for and design of an experiment to explore the use of subliminal priming of nonconscious goals on smartphones to achieve behaviour change.

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