Subliminal Priming of Nonconscious Goals on Smartphones

Authors
Charlie Pinder, Jo Vermeulen, Robert Hendley, and Russell Beale.
Presented by
Charlie Pinder

In MobileHCI '15 Adjunct Proceedings Posters, Copenhagen, Denmark, August 2427, pp.825830.

Abstract

We present a theoretical justification for and design of an experiment to explore the use of subliminal priming of nonconscious goals on smartphones to achieve behaviour change.

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